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Space and Branding for a Local Gem
SMA Interiors had the great opportunity to work with the new Gulch Distillers owners as they worked to rebrand this local tasting room + distillery. This project included a Schematic Design plan deliverable, a branding and visioning session with development of 3D renderings, and final permit drawings for construction.
While analyzing the flow of the space and circulation of customers and staff, SMA was able to quickly identify areas of congestion. SMA's team worked alongside the clients to establish their new name and brand as they moved into the future.
20th Century Speakeasy
Highlights further include a new bar with a community focused island encouraging connectivity and sense of place. Two drink rails along the interior windows facing into the distillery will allow customers to informally collide with friends and strangers alike.
The back half of the tasting room is dedicated to flexibility. A custom booth allows customers to find a corner to sneak into and enjoy a more intimate system. Custom bar height tables allow for flexibility for both larger gatherings and separate two top and four top tables.
Retaining the Old Liquor Block's Spirit
The new Gulch Distillers shares a story of Helena’s resiliency and the young professionals bringing new energy to this thriving community.
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