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Central Elementary School
Graphics and Branding | New Construction
Helena, MT
64,000 sf
It’s a Great Day to be a Tiger!
Central School’s playful and childlike environment is branded throughout the building.
In addition to a prominent logo in the Cruse Street entrance wing, which is visible from Downtown Helena, the logo is also stained in concrete in the main entrance directly below the historic Central School bell.
Make it Matter
Throughout the building, environmental graphics and space branding provide subtle reminders to students and teachers about the importance of working hard, making a difference, and treating each other with kindness and respect
Living History
Donated by the contractor and architect, the wall installation reuses historic window frames from old Central School with historic photography inlaid in the glass.
The photos tell the story of the site’s history that included the public library, high school, and historic Central School. Installed in the main stair, students can pass by and learn about the living history of the site and downtown Helena
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